WordPress Success Story
Brooklyn candle studio.
WEBSITE - Shopify
About Brooklyn candle studio
Brooklyn Candle Studio is a boutique fragrance brand based in New York, known for crafting minimalist, luxurious candles inspired by nature and travel. With a focus on sustainability and craftsmanship, the brand offers phthalate-free, vegan products made locally in Brooklyn. Their collection ranges from hand-poured candles to room sprays and diffusers—all designed to elevate everyday living through scent.
Timeline
Client had a strict deadline to deliver the website within 5 Working days.
Requirement Gathering
1st February 2025
Development Completed
5th February 2025
Go Live
10th February 2025
Project’s
scope
They needed a refined ecommerce website that reflected their artistic and minimal identity while offering a smooth shopping experience The previous site lacked intuitive navigation and strong storytelling
We redesigned the site with a clean editorial layout improved product discoverability highlighted seasonal collections and ensured a seamless mobile and checkout experience
Exceptional Mobile Responsiveness
Design-Driven Development
Enhanced SEO Performance
WordPress CMS with Elementor Pro Builder
Designs
Approach
We redesigned the site on Shopify, using clean layouts, spacious design, and soft typography to mirror the brand’s elegance. Seasonal collections like Lilac Haze were given custom spotlight sections. We also introduced scent family filters, a “Discovery Set” experience for new users, and enhanced storytelling elements across pages like “Our Story” and “Sustainability.
About Brooklyn candle studio
Challenges and Solutions
01. Design Challenges
One of the core challenges was striking the right balance between luxury and simplicity. We needed to communicate the value of artisanal, sustainable products while keeping the layout minimal. Through visual cues like “scent family” tags and mood-based product groupings, we allowed shoppers to navigate based on feeling, not just function.
02. Strict Deadline Challenge
Integrating with Shopify’s latest capabilities, we created a smooth, scalable system that supports product bundles, subscription models, and international currencies. We optimized for page load speed and minimized third-party scripts to keep the experience lightweight, even with high-resolution visuals.
Outcome
The project was a tremendous success, surpassing the client’s expectations. The final website not only met but exceeded Brooklyn Candle Studio’s vision—providing a fast, responsive, and intuitive experience across all devices.
With its sleek, minimalist design and optimized performance, the website now serves as a solid digital platform for the brand. It effectively supports Brooklyn Candle Studio’s growth, enhances its online presence, and reinforces its position as a premium candle brand in the market.